Maura Higgins strips off for ‘nude’ beauty campaign

The former Love Island star is one of the “outspoken cultural icons” promoting the beauty brand’s new Nudes Collection, which boasts 20 curated neutral lip shades as well as a sultry eye palette.

The campaign features a number of celebrities – including Martha Stewart, Julia Fox, NFL star Odell Beckham Jr, singer Beabadoobee, and reality TV star Tiffany ‘New York’ Pollard - posing for “explicit” photos with a variety of lipsticks.

Announcing the collaboration on Instagram this morning, Maura shared a picture of herself in a revealing black bodysuit and kimono with a Mac lipstick in her hand.

The 34-year-old was glammed up to the nines with a tousled blow-dry and radiant face of makeup as she lay on satin sheets and pillows.

Captioning the post, she wrote: “I only wear MAC. Starting off the year as the face of MAC’s newest campaign. Such a pinch me moment!!!!!!! Keep an eye out for more pics & videos around the UK and (Ireland)".

Maura’s friends, fans, and family were delighted by her big news and showered her with love and support in the comments section.

Her best pal and fellow Love Island star, Molly-Mae Hague, wrote: “SO GOOD!!!!” adding three black heart emojis.

The reality royalty’s hairdresser, Carl Bembridge, added “Holy sh** you look Good! ICONIC”.

While Maura’s mum Sharon Higgins chimed in: “Wow. Congratulations, you look unreal”.

The Longford lady also shared a behind the scenes snap from the shoot, which showed some Polaroid pictures scattered on top of a clapperboard with the words ‘I Only Wear MAC’ written on it.

The Polaroids show Maura in flesh-coloured underwear as she posed in front of a bathroom mirror for the boudoir-style photo session.

Maura shot to fame in 2019 when she was a contestant on dating reality TV show Love Island and has had a lucrative career since.

She is believed to be worth around €3.8m after bagging brand deals with the likes of Boohoo, Ann Summers, makeup brands Inglot and Space NK, and self-tanning brand Bellamianta.

And according to PR expert Lynn Carratt, her recent stint on I’m a Celebrity... Get me Out of Here! earned her an estimated appearance fee between €180,000 to €210,000, while her involvement in the show could significantly increase her earning potential.