Irish influencer Maeve Madden slams new skin care product as ‘bulls**t’

The model-turned-social media star tested out the viral Hoygi Collagen Overnight Wrapping Mask for her 400k followers across her socials, but the results were not what she expected.

Instead of the “glass skin” finish, she was left with a painful and reddened face.

In the recent Instagram post, Madden showed herself excitedly trying out the product for the first time.

The mask, which is applied to the face in liquid form and left to dry overnight, is at the centre of many beauty influencers’ ‘morning shed’ videos so Madden was enthusiastic to give it a try.

But the beauty, who is the founder of the Queens Don't Quit fitness empire, didn’t have such a smooth removal process the next morning - and revealed her painful experience on Instagram.

Filming herself removing the “PVA glue” style mask the morning after she applied it, Maeve began peeling it away from her chin - but she barely touched it before flinching as she cried out: “Oh my god, that’s so painful.”

The influencer continued to slowly peel the mask away from her cheeks but was forced to frequently stop due to the pain.

Maeve's experience is a stark contrast to that of other beauty influencers who have raved about the product on TikTok as having helped them achieve “glass skin”.

“This is bulls***, this is not good for your skin. How could this be good?” she said while shaking her head and making slow progress on the removal of the product.

Maeve even captioned the video: “This is Bulls***!! My pores are gone and so is half my soul... Queenies I dunno how I got it off, hydrated?? Not a chance.”

Madden’s followers saw the funny side of the post and several left laughing emojis in the comment section with one person saying: “Omg!!!! Crying laughing but looks like agony!!!”

One viewer wrote: “Taking one for the team you Queen.”